www.Socialight.com is website that allows users to create, share, and discover virtual Sticky Notes placed at specific locations using a mobile phone or the web. Socialight revolves around the idea of location-based information also known as geo-tagging. You can create Stickies which can contain text and photos, and soon will be able to add sound […]

This post is inspired by my Spring Break trip to Europe. Anyone who flew out of the northeast the Friday before break probably experienced the same headaches I did due to canceled flights, long delays, and generally unhappy and unhelpful airline service reps. I figured that storms were a common problem for airlines and was […]

Today, professor Easley talked about information cascade, which was really interesting to me because sometimes I just followed my friends or other groups of people even though it was not exactly what I wanted to do. After the class, I was looking for other examples of ‘information cascade’ and I found many related topics to it. […]

New York Poised to Join Move to Earlier Primary
Today’s discussion on information cascades brought to mind a growing trend in the upcoming 2008 election. Presidential nominees in both major political parties are traditionally decided during the primary season, and for the past few decades, the first major proving grounds for a candidate’s success (or […]

Summary | Full Article (JSTOR)
This article shows how Information Cascades can be demonstrated in a very controlled setting. The example is in a classroom with 3 urns, 3 blue marbles and 3 red marbles. The teacher puts 2 blue marbles and 1 red marble in the first urn (urn A) and 1 blue marble and […]

While Google has successfully made a media empire selling text ads, Adwords certainly is not the final word on network-based advertisement delivery innovation. Their auction system provides a price based on pseudo-semantic value, rather than the value of the audience viewing the ad. Expanding upon the earlier post on social capital, the web could provide […]

Having made it to the final round of interviews with Google last semester for the position of Online Sales and Operations Coordinator, I have found the past several lectures on keyword-based advertising particularly interesting.  Before flying to the offices in Mountain View, Ca I tried to get thoroughly acquainted with AdWords program.  That was when […]

Google’s New Frontier: Print Ads from BusinessWeek.com
Last November Google, the renowned profiteer of Internet keyword-based ad search, launched a new advertising initiative for printed ads. In this test project, Google would allow advertisers to bid on ad space from many of the top newspapers in the country, including the New York Times, the Washington Post, […]

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Danny Hillis and his start-up company, Metaweb Technologies, are trying to change the Internet. Hillis is trying to create a new way that the world’s digital information is stored. In his vision, the internet would be a public centralized database that would allow computers to automate many of the services that […]