New Technology Protects Internet Advertisers From Click Fraud
In class this week we learned about search engines such as Google and Yahoo which hold auctions for keyword search results and have advertisement placement based on a pay-per-click process. Google says that “You’re charged only if someone clicks your ad, not when your ad is displayed”. […]

Watching Monty Python the other day, I found my thoughts wandering once again back to Networks 204 and Gladwell’s description of a syphilis epidemic in Baltimore: how it spread from the projects along local highways during summer months and contracted during the winter. Explicitly drawing a connection between contagious viral diseases and transportation networks […]

See http://www.checkit.nl/pdf/eyetracking_research.pdf 
The emerging field of analyzing internet search behavior is important in many disciplines, but it becomes especially relevant for advertisers wishing to sell products to consumers.  In constructing websites that would potentially be attractive to consumers, one may assume that advertisers would seek to maximize the directness and ease of finding information while still […]

http://news.bbc.co.uk/1/hi/technology/7153637.stm
Social networking websites such as Facebook and MySpace make 20 millions dollars a month selling advertising space on their website. Yet, Facebook’s 50 million members do not benefit from any of the company’s earnings. Now, there is a social networking website, called Yuwie, that shares more than half of its advertising revenue with […]

http://domino.research.ibm.com/comm/research_projects.nsf/pages/kittyhawk.index.html/$FILE/Kittyhawk%20OSR%2008.pdf
Once upon a time there was a computer. Then there were many. Eventually it seemed like a good idea to hook them up. And so the Internet was born. So far we’ve considered the growth of the Internet in close relationship with the number of computers connected to it. This may all be about to […]

Ending in 2002, the lengthy anti-trust case against Microsoft illuminated current economic theories on imperfect competition and transaction costs, which involve game theory to analyze the behavior of companies. In classical economics, companies operating in a perfectly competitive environment have no influence over the price, which is determined entirely by market factors. Most industries are […]

Text Generation Gap: U R 2 Old (JK)
http://www.nytimes.com/2008/03/09/business/09cell.html?em&ex=1205467200&en=7aa742796c9cb596&ei=5087%0A
New York Times
By Laura A. Holson
March 9, 2008 
Parents across the nation are becoming increasingly isolated from their children through text messaging. It is becoming more popular for children to send single lines of text dialogue to their parents rather then answering the phone to take their call. Additionally […]

It’s easy to see the effect of the boom of social networking sites on high school and college culture however their effect and use by the older affluent users often goes less noticed. These sites such as Myspace, Facebook, Digg, and Youtube have become the cool thing too do in the younger culture, but what […]

In this article scientist discuss what they believe to be the origin of the
AIDS virus in United States. Using a kind of genetic molecular analysis on
blood samples from early aids victims in contrast with the blood from
current Aids victims scientists were able to create a map of the spread of
the Aids virus. There analysis has […]

Botnets are a slightly different type of network than what we are usually familiar with. A botnet is a large group of computers (commonly known as ‘zombies’) that are networked together by somewhat of an evil overlord. That is, the computers and their users are unaware of being a part of this network, […]