Link to article about article:
How the social network shapes the economy 

By Ross Gittins
http://www.theage.com.au/news/Ross-Gittins/How-the-social-network-shapes-the-economy/2005/04/22/1114152322760.html
Link to actual 35 page academic article:
The Impact of Social Structure on Economic Outcomes
By Mark Granovetter
http://www.stanford.edu/dept/soc/newsite/people/faculty/granovetter/documents/JEPGranovetterMay2004version.doc
 
 
In his academic article, Granovetter presents an interdisciplinary approach to economic theory, […]

Link to article about article:
How the social network shapes the economy 

By Ross Gittins
http://www.theage.com.au/news/Ross-Gittins/How-the-social-network-shapes-the-economy/2005/04/22/1114152322760.html
Link to actual 35 page academic article:
The Impact of Social Structure on Economic Outcomes
By Mark Granovetter
http://www.stanford.edu/dept/soc/newsite/people/faculty/granovetter/documents/JEPGranovetterMay2004version.doc
 
 
In his academic article, Granovetter presents an interdisciplinary approach to economic theory, […]

Link to article about article:
How the social network shapes the economy 

By Ross Gittins
http://www.theage.com.au/news/Ross-Gittins/How-the-social-network-shapes-the-economy/2005/04/22/1114152322760.html
Link to actual 35 page academic article:
The Impact of Social Structure on Economic Outcomes
By Mark Granovetter
http://www.stanford.edu/dept/soc/newsite/people/faculty/granovetter/documents/JEPGranovetterMay2004version.doc
 
 
In his academic article, Granovetter presents an interdisciplinary approach to economic theory, […]

Link to article about article:
How the social network shapes the economy 

By Ross Gittins
http://www.theage.com.au/news/Ross-Gittins/How-the-social-network-shapes-the-economy/2005/04/22/1114152322760.html
Link to actual 35 page academic article:
The Impact of Social Structure on Economic Outcomes
By Mark Granovetter
http://www.stanford.edu/dept/soc/newsite/people/faculty/granovetter/documents/JEPGranovetterMay2004version.doc

 
 
In his academic article, Granovetter presents an interdisciplinary approach to economic theory, […]

Link to article about article:
How the social network shapes the economy 

By Ross Gittins
http://www.theage.com.au/news/Ross-Gittins/How-the-social-network-shapes-the-economy/2005/04/22/1114152322760.html
Link to actual 35 page academic article:
The Impact of Social Structure on Economic Outcomes
By Mark Granovetter
http://www.stanford.edu/dept/soc/newsite/people/faculty/granovetter/documents/JEPGranovetterMay2004version.doc

 
 
In his academic article, Granovetter presents an interdisciplinary approach to economic theory, […]

The initial evidence for the importance of weak ties came from studies of how people found jobs however the theory applies to other situations.

http://smallworld.columbia.edu/
Stanley Milgram believed that any individuals of a large population are connected via a few intermediate acquaintances.  His hypothesis and subsequent study lead to the idea of “six degrees of separation” because on average any two people could be connected with six acquaintances.  While this study became well known throughout popular culture, it is […]

    Wired News copy chief Tony Long recently posted an interesting article entitled Parking Goes to  Highest Bidder.  The article deals with a startup company in Cambridge, Mass.  named SpotScout.  SpotScout aims to hire a group of “spot scouts” to keep a sort of inventory of local parking garages.  Price and availability information on participating […]

The particular part of Shannon Applecline’s “Social Gaming Interactions, Part Two: Competition” which pertains most to the material in this class is what she describes as “the most exciting competition,” the economic competition involving auctions. Especially of interest is the variations on common auction types
which these games display, and how auctions traditionally held in reality […]

The big guys in the advertising industry have long been aware of the power of social networks, and have attempted in many different ways to capture the power of face-to-face, word of mouth in order to turn a profit. The general idea is that people will respond more to information coming from those […]