http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1941 This is a supplemental blog for a course which will cover how the social, technological, and natural worlds are connected, and how the study of networks sheds light on these connections. Fri, 08 Mar 2013 14:26:31 +0000 http://wordpress.org/?v=2.3.3 http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1941#comment-1306 Cornell Info 204 - Networks » Blog Archive » Adwords is Old Mon, 26 Mar 2007 21:53:09 +0000 http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1941#comment-1306 [...] While Google has successfully made a media empire selling text ads, Adwords certainly is not the final word on network-based advertisement delivery innovation. Their auction system provides a price based on pseudo-semantic value, rather than the value of the audience viewing the ad. Expanding upon the earlier post on social capital, the web could provide media vendors with a way to price their ads not solely based on the demand for the specific outlet (or classification of venue) by advertisers, but by the value of the actual audience members. Never before has media been so freely distributed and users so easily tracked that this hypothetical situation could exist. [...] […] While Google has successfully made a media empire selling text ads, Adwords certainly is not the final word on network-based advertisement delivery innovation. Their auction system provides a price based on pseudo-semantic value, rather than the value of the audience viewing the ad. Expanding upon the earlier post on social capital, the web could provide media vendors with a way to price their ads not solely based on the demand for the specific outlet (or classification of venue) by advertisers, but by the value of the actual audience members. Never before has media been so freely distributed and users so easily tracked that this hypothetical situation could exist. […]

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