http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1929 This is a supplemental blog for a course which will cover how the social, technological, and natural worlds are connected, and how the study of networks sheds light on these connections. Fri, 08 Mar 2013 14:27:01 +0000 http://wordpress.org/?v=2.3.3 http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1929#comment-1301 Something to Play With » Web Marketing News Mon, 16 Apr 2007 22:36:20 +0000 http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1929#comment-1301 [...] (continues) [...] […] (continues) […]

]]> http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1929#comment-1300 Cornell Info 204 Digest » Blog Archive » Search and Advertising Tue, 27 Mar 2007 05:29:15 +0000 http://nsdl.library.cornell.edu/websites/expertvoices/info2040/archives/1929#comment-1300 [...] As discussed in class, Google has devised a relatively successful auction framework to see ads, though, as viralcat notes, it still has notable flaws. Recent posts by proneax and cosmohr discuss Google’s next objective in upgrading its advertising service to a cost per action model as opposed to the current cost per click model. Coupled with this transition is an effort to show less more but relevant ads to users. Google hopes that these two strategies will combine to collectively make ads more relevant to users and more valuable to advertisers. [...] […] As discussed in class, Google has devised a relatively successful auction framework to see ads, though, as viralcat notes, it still has notable flaws. Recent posts by proneax and cosmohr discuss Google’s next objective in upgrading its advertising service to a cost per action model as opposed to the current cost per click model. Coupled with this transition is an effort to show less more but relevant ads to users. Google hopes that these two strategies will combine to collectively make ads more relevant to users and more valuable to advertisers. […]

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